Psychological literature shows that we are more sensitive to small losses and than small gains, with most people valuing a loss around 1.5-2.5 times as much as a gain. This means that we often turn down reasonable opportunities for fear of the loss. However over the course of our lives we will be exposed to Read MoreRead More
from FilmmakerIQ.com http://ift.tt/1HB0ykK
from FilmmakerIQ.com http://ift.tt/1HB0ykK
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