Sundance to Announce Groundbreaking Transparency Project at Today’s #ArtistServices Workshop

Data — it’s the most coveted property in independent film. While studios base their greenlight decisions on finely-honed models derived from the financial performance of numerous other pictures, many independent filmmakers perilously based investor pitches and distribution decisions on anecdotes and hearsay. What used to be simple extrapolation (“If that film grossed X, it probably did Y on home video”) has become a near impossible exercise in the age of digital distribution, in which paltry box-office returns hide “the real numbers” — a dizzying matrix of VOD stats, download figures, Netflix license fees and more and more obscure sub-categories of […]

from Filmmaker Magazine http://ift.tt/1Dba0Z8