Give the People What They Want: Niche Web Series as Sustainable Filmmaking

Like many filmmakers, early in our career we were seduced by dreams of showing our first feature at Sundance or SXSW; rubbing elbows with Debra Granik, Lena Dunham, or maybe even Michel Gondry; and, soon after, signing on for our very own series with HBO (or a three-picture deal with Magnolia…we weren’t picky). But while waiting for the acceptance letters that would change our lives forever, we decided to dive into Web 2.0 and became our own homegrown social media marketing machine, the digital version of a mom-n-pop gas station, complete with the perfect snacks, a foreboding bathroom with surprisingly […]

from Filmmaker Magazine http://ift.tt/1olDdxH