For the past 14 years Montreal’s Moment Factory has been bucking the online trend to create larger-than-life, physical reality (PR?) experiences that force folks to come together in the flesh-and-blood world. With over 300 multimedia projects in wide-ranging locations under their belt — from the LAX international terminal, to the Atlantic City Boardwalk, to Barcelona’s Sagrada Familia cathedral — the studio is still perhaps best known to Americans for designing Madonna’s halftime spectacle at the 2012 Super Bowl. Filmmaker was fortunate enough to speak with co-founder and creative director Sakchin Bessette about the profession of experience designing, and whether the […]
from Filmmaker Magazine (depreciated) http://ift.tt/1nDdmCf
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