Beyond London: Alastair Roberts of the Royal Opera House on Live Cinema Broadcasts

One useful maxim in the ever-changing world of theatrical distribution is that transforming your cinematic screenings into a one-time events will help drive people to your film. Likewise, theaters are searching for ways to make their products stand out in a world flooded with easily available content. Among the many solutions to these dual problems is the live broadcast of events to theaters — plays, concerts, and any other type of live performances. Stage productions are obviously among the top purveyors of these broadcasts: the Metropolitan Opera in New York and the National Theatre in London both regularly show their productions in cinemas, […]

from Filmmaker Magazine http://ift.tt/1bv8FVJ