“A Lot of People Don’t Know the Added Value of Publicists”: Mirjam Wiekenkamp on Film Publicity

I can’t say I’ve had many positive experiences with publicists. I once met one who texted throughout our entire first meeting, another who pretended not to have a spare ticket for a screening, and another who set up an interview and then told me afterward it couldn’t be published. But a series of lousy experiences by no means speaks to the universal personalities that PR attracts. It’s just that I’ve found publicity in general to be more on the unpleasant side of film industry unpleasantry, so it’s somehow been easier to judge. When I think of PR, I have a […]

from Filmmaker Magazine http://ift.tt/1PSd6rY