Best/Worst-Marketed Films Of Summer 2014

Scott Mendelson picks the best and worst marketed films of the summer. The Best: Godzilla (Time Warner, Inc.) Warner Bros. tricked the entire entertainment industry into thinking that one of the biggest monsters in cinematic history was a box office underdog. Gareth Edwards’s Godzilla revamp actually sold fewer tickets in America and overseas than the Read MoreRead More



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