Marc Schiller Talks the Benefits of Movie Bundling

This week Bond/360 launched what they’ve dubbed a “Creativity Bundle” — four movies having to do with making and creation downloadable from VHX for a single, pay-what-you-wish fee. In a blog post I wrote about Bond/360′s use of what’s become known as “the Radiohead model,” based on the recording group’s pricing strategy for their In Rainbow album. But there’s another innovation going on here, and that’s the bundling of titles. Film packages are a staple of foreign sales, but usually they work in a different way. A distributor must buy a package of films in order to get the one […]

from Filmmaker Magazine http://ift.tt/1mSbe5N