Cannes 2014, Part One: Mr. Turner, Salt of the Earth, Force Majeure and the Art of First Impressions

“What’s your elevator pitch?” people ask — the same people who’d recoil backwards, their body language flashing danger signals, if you actually collared them in an actual elevator and launched into a pitch of your movie. Indeed, it’s a paradox of the film business that the smooth-talking hustler is held up as some kind of model when most film industry types would prefer an approach by someone genuine — personable, even — who understands both the cultural and the transactional nature of their business. I watched one exec from an established production and distribution company last week at the 2014 […]

from Filmmaker Magazine http://ift.tt/RsOFI4