Building a Christmas Tree Stand to Make a Movie: Charles Poekel on Christmas, Again

From day one there wasn’t much about the making of Christmas, Again that you could describe as “traditional.”  So, when it came to releasing the film, it only felt natural to explore the less “traditional” routes. I use “traditional” in quotes because in 2015 I can safely say that non-“traditional” strategies are the new norm, if not the only viable option for any film, big or small (we’ve seen quite a few high-profile, big-budget “traditional” releases tank this year). So moving forward, I’ll refer to our strategy as “individualized,” which I think is a more accurate way of describing this norm. […]

from Filmmaker Magazine http://ift.tt/1NdtoMD